MechanicRank
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Form WS-01 Rev. 07/2026 Website Build Intake

ShopIntake

This is everything we need to build your site — the credentials that earn trust, the towns you actually drive to, and how you want the phone to ring. Most shops finish it in about 15 minutes. Answer what you know; leave the rest and we'll fill the gaps on our call.

Time needed~15 min
SectionsNine
Turnaround1 business day
01

Shop identity & credentials

Licenses and certifications are the single biggest trust lever on a repair shop site. Everything here gets displayed.

Required
Required
Required
Enter a valid email
Enter a valid phone number

California shops only — we display this in the footer as required.

ASE Certified ASE Master STAR Station AAA Approved NAPA AutoCare TechNet RepairPal BBB Accredited Bosch Service I-CAR

Two or three sentences in your own words. Family-owned, former dealer tech, took over from a retiring owner — that's the part customers remember.

02

Location & hours

This has to match your Google Business Profile character for character, or your map rankings suffer.

Physical shop Mobile only Shop + mobile
Pick one

Include weekends and lunch closures if you have them.

Required

Own truck, partner company, or none — and whether tow is free with repair.

03

Service area

Every town you list here becomes its own page targeting people searching in that town. Be honest about how far you'll actually drive — a page for a city you won't serve costs you money.

One per line. List them the way locals say them, including unincorporated areas.

Required

Comma separated. If you don't know them all, skip it — we can pull them from your radius.

04

Services & capability

What you check here becomes a page. What you leave unchecked, we won't advertise — so nobody calls you for work you don't want.

Diagnostics Brakes Oil & fluids Engine repair Engine swaps Transmission Electrical A/C & heating Suspension Alignment Tires Batteries & charging Starters / alternators Cooling system Exhaust Timing belts Smog check Smog repair Pre-purchase inspection Fleet service Mobile roadside ADAS calibration Key / module programming
Pick at least one
Test only Test and repair Repair only

Body work, glass, tires, salvage rebuilds, anything older than a certain year. This saves you the calls you hate.

Required — tell us what to keep off the site
Diesel European Asian imports Domestic trucks Hybrid EV Classic Performance RV Commercial

This is proof of capability and it wins comparison searches. Scan tools by name, alignment rack, 1234yf machine, welder, press, dyno.

05

Pricing, warranty & offers

You don't have to publish your labor rate. But shops that publish a warranty and a clear diagnostic fee convert noticeably better.

Yes No
Credited Partially No
Required
Snap Sunbit Synchrony Affirm EasyPay In-house None

Include the fine print and any expiration.

06

How leads reach you

This section decides whether the site makes you money. A shop that misses calls will out-blame the website every time.

Phone call Text message Online booking Web form Live chat
Pick at least one

Name and hours. If it rolls to voicemail during a test drive, say so — we'll design around it.

Required

If it has online booking we can wire the site directly to it.

Lets us prove which calls the site produced. Your real number still shows everywhere else.

Yes No Explain it
07

Photos, reviews & brand

Real photos of your shop and your people outperform stock images by a wide margin. This is the one thing we can't produce for you.

Google Drive, Dropbox, or a shared album. Shop exterior, bays, equipment, team, and before/after work.

A rescue story, a repeat fleet client, a repair another shop couldn't figure out.

08

Market & goals

We'll push the work you want more of and quietly de-emphasize the rest.

Names or websites. We look at what they rank for and take it.

Be specific. "Great service" is what everyone says. "We text you a video of the failed part before we touch it" is what sells.

Required
Required
09

Access & authorization

We don't need passwords in this form — never send those over a web form. Just tell us what exists and who controls it, and we'll request access securely.

If a past web guy still owns your domain or Google profile, tell us now — it's the most common thing that stalls a launch.

Anything that ranks or that you send customers to. We'll redirect the rest so you don't lose traffic.

By signing below you confirm the license numbers, certifications and warranty terms above are accurate and current, and you authorize MechanicRank to publish them on your website and business listings. You also agree we may contact you by phone, email and text about this project. Message and data rates may apply; reply STOP to opt out of texts at any time.

Required
—
Required
We reply within one business day.

Intake received

We've got it. Expect a call or email within one business day to walk through your service area list and get access to your Google profile. If you're sending photos, that link is the next thing we need.